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Have you ever noticed that titles on the cover of magazines sometimes differ from the actual title of the articles themselves?
The next time you purchase a magazine, look at the titles and see if they are the same…
The discrepancy is the because the objective of the magazine circulation department is to sell as many copies as they can. In their effort to do so, they often simplify, modify or reconstruct the titles of the articles to make it more interesting and make people buy their magazines.
In effect, the circulation department is working the headlines by trying to make a good headline better.
So how does this apply to us as bloggers you may ask?
Well, to improve the searchability, shareability and rankability of your blog posts, it is a good idea to review printed marketing material and think more creatively about your blog titles.
Looking over printed marketing materials like magazines, newspapers and even online media publications can be a great way to brainstorm and spur ideas to improve the clickability of your headlines.
Here are some more examples taken from various marketing resources.
These titles were given more impact by being shortened:
{Original Title}: Hot Tips on Finding Summer Vacation Spots
{Enhanced Title}: How to Find a Summer Vacation Destination
{Original Title}: Three Ways to Fireproof a Marriage
{Enhanced Title}: 3 Ways to Save a Marriage
{Original Title}: A Smart Shopper’s Guide to Great Deals
{Enhanced Title}: Shopper’s Guide to Deals
{Original Title}: How to Understand the Perplexing Teenager
{Enhanced Title}: How to Understand Your Teenager
{Original Title}: Finding Which Diet Tips Pay Off?
{Enhanced Title}: Diet Tips That Pay Off
The following are article titles that were given more sales appeal by being lengthened:
{Original Title}: Birth Control for Women
{Enhanced Title}: Safe, Simple Birth Control Options for Women
{Original Title}: When Your Husband’s Affection Wanes
{Enhanced Title}: When Your Husband’s Affection Cools Wanes? And How to Prevent It
{Original Title}: Key to Fitness at Any Age
{Enhanced Title}: Key to Fitness Success at Any Age for Men and Women
{Original Title}: Learn to Read Faster
{Enhanced Title}: Read Faster ? A 20-Day Plan
Here are article titles that were given greater interest by reconstructing them:
{Original Title}: Growing a Healthy Marriage
{Enhanced Title}: 4 Ways to Keep Your Marriage Exciting
{Original Title}: High Blood Pressure ? New Information on the Silent Killer
{Enhanced Title}: 3 Critical Steps to Protect Yourself Against a Heart Attack
{Original Title}: The Benefits of Breastfeeding
{Enhanced Title}: 3 Ways Breastfeeding Offers a Better Start
{Original Title}: Rooftop Gardening Is Back in Style
{Enhanced Title}: How to Start a Rooftop Garden
{Original Title}: What You Can Do to Combat Debt
{Enhanced Title}: 10 Ways to Save Yourself from Debt
As you can see shortening, lengthening, or rewording these titles improved them in some way or another.
One of the most powerful forces that draws your readers into your article or post, is EMOTION. Good or bad, happy or sad – emotion keeps people reading, and blog posts that elicit emotion in one form or another, are MUCH more likely to be shared than posts that are written in a cold, purely objective standpoint. Color in your design also plays a strong factor in the emotion of your readers.
Do your words in your copy or headlines bring out the emotion that is needed to turn a casual visitor, into a subscriber and regular reader??
Attention Grabbing Words:
Alarming, Alert, Amazing, Astonishing, Astounding, Awesome
Bewitching, Big, Bodacious, Bright, Bulletin
Captivating, Caution, Charming, Choice, Clever, Concealed, Confession Confidential, Crazy, Cutting edge
Delicious, Discover, Divulged
Easy, Enchanting, Envy, Excellent, Exciting, Exposed
Fabulous, Fantastic, Fascinating, Fear, Free, Freedom, Fortune, Fulfilling, Fun, Funny
Great, Guarded, Guarantee, Guilty
Health, Heavenly, Hidden, Hot, How-to, Huge
Incognito, Incredible, Information, Insider
Kiss
Leaked, Love, Luscious
Made public, Mania, Marvelous, Miracle, Miraculous, Money, Monstrous, Mysterious, Mystic
New
Obscene, Outrageous
Passion, Phenomenal, Play, Power, Private, Proven
Radical, Rage, Rave, Ravishing, Results, Revealed, Rich
Safety, Save, Secrets, Sex, Shielded, Simple, Sizzling, Smart, Smooch, Spectacular, Stupendous, Surprising
Tattle
Unbelievable, Uncovered, Unveiled
Warning, Wealth, Wild, Wise, Withheld, Wonderful, Wondrous, Wow
Yes, You, Yummy
The following is a list of what is considered to be some best headlines ever written, based on the kind of response rates they have received in past campaigns. To help inspire your headline writing skills, you may want to review some of the headlines here.
You can imitate these headlines using your own words, and/or some Attention Grabbing Words to help spice up your headlines and grab people’s attention. These headlines are not in any special order.
1. The Secret of Making People Like You
2. A Tiny Mistake that Cost a Business Owner $30,000 a Year
3. Advice to Wives Whose Husbands Don’t Save Money, By a Wife
4. Are You Ever Tongue-Tied at a Party?
5. How a New Discovery Made a “Plain Jane” Beautiful
6. How to Win Friends and Influence People
7. Who Else Wants a Super Model Figure?
8. Do You Make These Common English Mistakes?
9. Why Some Foods “Explode” in Your Stomach
10. Hands that Look Sexier in 24 Hours – Or Your Money Back
11. You Can Laugh at Money Stress, If you Follow This Simple Plan
12. Why Some People Always Make Money in the Stock Market
13. When Doctors Feel Rotten, This is What They Do
14. Five Familiar Skin Troubles – Which Do You Want to Overcome?
15. Who Ever Heard of a Woman Losing Weight, and Enjoying 3 Delicious Meals at the Same Time?
16. How I Improved My Memory In One Evening
17. Discover the Fortune that Lies Hidden In Your Salary
18. Doctors Prove 2 out of 3 Women Can Have More Beautiful Skin in 14 Days
19. Right and Wrong Business Methods – Advice that Can Increase Your Profits
20. A New Car for the Price of a Used Car
21. Imagine Me- Holding an Audience Spell bound for 30 Minutes!
22. Now Any Auto Repair Job can be Chicken Soup for You
23. New Shampoo Leaves your Hair Smoother, Easier to Manage
24. Thousands Now Play Who Never Thought They Could
25. Great New Discovery Kills Kitchen Odors Quick! Makes Indoors Air Country Fresh
26. For the Woman who is Older than She Looks
27. Where You Can Find a Good Used Car
28. Check the Kind of Body You Want
29. Here’s a Quick Way to Break Up a Cold
30. Last Friday – Was I scared! My Boss Almost Fired Me!
31. 76 Reasons Why it would have Paid You to Answer Our Ad a Few Months Ago
32. Suppose This Happened On Your Wedding Day
33. Don’t Let Athletes Foot Lay You Up
34. Are Others Being Promoted Right Over Your Head?
35. What Everybody Ought to Know About this Financial Crisis
36. Money Saving Bargains from America’s Oldest Diamond Discount House
37. Free Book – Tells You 12 Secrets of Better Lawn Care
38. Greatest Gold-Mine of Easy Things-to-Make Ever Crammed into One Big Book
39. How I Made a Fortune with a Fool’s Idea
40. How Often Do You Hear Yourself Saying: No, I Haven’t Read It: I’ve Been Meaning To
41. Thousands Have This Priceless Gift – But Never Discover It
42. Whose Fault When Children Disobey?
43. How a Fool Stunt Made Me a Star Salesman
44. Do You Have These Symptoms of Exhaustion?
45. Guaranteed to go Through Ice, Mud, or Snow, Or We Pay the Tow
46. How a New Kind of Clay Improved My Complexion in 30 Minutes
47. Profits That Lie Hidden In Your Business
48. Is the Life of a Child Worth $1 to You?
49. Everywhere Women are Raving about this Amazing New Shampoo
50. Do You Do any of these Ten Embarrassing Things?
51. Six Types of Investors – Which Group are You In?
52. Today, Add $10,000 to your Estate for the Price of a Business Lunch
53. Does Your Child Ever Embarrass You?
54. Is Your Home Picture Poor?
55. How to Give Your Children Extra Iron ? These 3 Delicious Ways
56. To People Who Want to Write, But Can’t Get Started
57. The Crimes We Commit Against Our Stomachs
58. They Laughed When I Sat Down at the Piano, But Then I Started to Play!
59. Little Leaks That Keep Men Poor
60. Pierced by 101 Nails – Retains Full Air Pressure!
61. No More Back Breaking Gardening For Me – Yet Ours is the Show-Place of the Neighborhood!
62. Often a Bridesmaid, Never a Bride
63. How Much is Worker Tension Costing Your Company?
64. To Men Who Want to Quit Work Someday
65. At 60 Miles An Hour The Loudest Noise In This New Rolls-Royce Comes From The Electric Clock
66. The Biggest Problems You’ll Have With Most Plumbers, And How Mr. Burrows Overcomes Them All
67. Revolutionary New Kind Of Drain Opener Invented; Unclogs Drains in 1 Second
68. Our Employee Screening Test Is So Stringent That 71% Of Applicants Flunk The First Time. And 54% Never Pass. (Guess Who You’re Hiring When You Hire Temps From Our Competitors?)
69. Is Dry Skin Making You Look Older Than You Should? Touch These 5 Spots And Find Out
70. Free To High School Teachers- $20 To Others
71. Do You Really Want The Lowest Bidding Temp Agency To Provide Employees For Your Million Dollar Project?
72. How To Do Your Christmas Shopping In 5 Minutes
73. Protect Yourself From Being BURNED By IT Candidates Who Over-Represent Their Skill Level.
74. Can You Spot These 7 Common Decorating Sins?
75. How a Strange Accident Saved Me From Baldness
76. Men Who “Know It All” Are Not Invited To Read This Page
77. Play Guitar In 7 Days Or Your Money Back
78. Nobody Should Be Allowed To Have Anything To Do With Advertising Until They’ve Read This Book At Least 7 Times
79. Last Saturday We Were Robbed. Where The Hell Were The Police?
80. After A Back Injury At Your Company, If You Take The Wrong Action In The First 45 Minutes You Could Have Dramatically Higher Costs, Significantly Longer Recovery Times, and Frustrations You Wouldn’t Believe.
81. This Horse Paid My Daughter’s Way Through College
82. How To Get Your Children Stuck Into A Book Instead Of Glued To The Television
83. The Common Meat That Can Kill You If You Cook It In A Microwave
84. The 10 Habits That Keep People Poor And The 12 That Can Make You Rich
85. The #1 Most Common Goof In Buying A House
86. How To Avoid A Speeding Ticket Without Slowing Down
87. Own A Gold MasterCard? A Premier Visa? Not After You Read This, You Won’t!
88. The Best Color To Paint Your House For Faster Sale
89. If Your Pharmacist Goofs, You Could Be Dead. How To Protect Yourself -Takes Just 3 Seconds
90. 7 Fast Ways To Stop A Headache – Without Drugs
91. The Only Honest Profession That Pays $50,000 to $100,000 To 3-Star Klutzes Who Can’t Sell And Won’t Wear A Suit
92. Major Diet Plans: Which Ones Actually Work, And Which Ones Are Guaranteed To Torture You, Cost A Fortune, And Leave You Fatter
93. The Average Hospital Bill Has $600.00 In Phony Charges. Take These 10 Defensive Measures, And You’ll Save Way More Than $600.00
94. How $25 A Month Could Save You Nearly $60,000 On Your Home
95. Save $115,000 On An Average Mortgage By Borrowing More Money? At A Worse Interest Rate!
96. Three Fairy Tales You’ll Hear From Brokers – Even Honest Ones
97. How To Get Rid Of Your Wife – For 3 to 5 Days
98. The IRS Automatically Sends Out Millions Of Notices Demanding More Money Each Year. Not One Person In A Hundred Knows How To Answer Them. But You’ll Know What To Say -Word For Word!
99. 16 Overlooked Deductions For Salaried Executives
100. The Most Common Tax Mistake (You’re Probably Making It Now)
102. Mess Up Your Tax Return? Here’s 4 Excuses That Work With The IRS, And 3 That Don’t
103. Pay Less Taxes Legally – From an Ex-IRS Man
104. The 13 Biggest Mistakes You Could Make As The Parent Of A Teen
105. The 4 Grim Facts Of Life About Lawsuits: Don’t Go Into Business Until You Memorize Them
107. A Dozen Dirty Tricks Of New Car Dealers. Some Are Totally Undetectable – Unless You Know What To Look For
108. Save Money By Knowing How Supermarkets Trick You Into Buying Higher Priced Items
109. Does Your Energy Go Downhill Around Mid-afternoon? 5 Ways To Cure The 1 to 4 p.m. Slump
110. 5 Ways Even Good Lawyers Steal From Clients
111. I Was Shocked And Embarrassed When I Found Out That Home Remodeling Was Labeled America’s #1 Most Complained-About Industry
112. Doctors: Put An Easy $341,450 In Your Pocket Every 12 Months- Without Doing Anything More Than You’re Doing Right Now
113. Most Administrative Assistants Spend Over 4 Hours A Day Doing One Thing. Do You Know What It Is? (Hint: It’s Costing You About $70,250 A Year)
114. Speed On The Internet: Two Questions That Other Providers Hope You’ll Never Ask Them
115. How To Cram Eight Hours of Classroom Computer Training Into One Easy 75-Minute Session, At Your Home Or Office
116. FREE Comprehensive Real Estate Property Survey Allows You To Compare & Price Out Every Single Possible Available Site? Without Talking To A Broker
117. Should An Experienced Traveler Like You Fly With A New Airline Like Us?
118. Never Accept A Real Estate Contract That Contains These 5 Words
119. New Golf Ball Banned From Tour – Flies Too Far
120. Innovative Wall Building System Makes Homes That Fly Off The Shelf!
121. Become A Lunch-Money-Millionaire: Mathematical Proof That You Can Achieve A Net Worth Of $1 Million By Investing As Little As $5 A Day
122. If You’re Renting A Home or Apartment With A Payment As Little As $650, You Can Qualify For A Brand New Home In Just 90 Days
123. Announcing the First Hands-On, Real Life, “Here’s How You Do It”, Make Money Now Internet Workshop
124. Make Sure Your Mover Complies With These 17 Points From The Code Of Ethics & Competency For Movers
125. New “Intranet” Connects Your Employees, Customers, Field Reps, Vendors, And Remote Locations – All As If They Were In Adjoining Offices
126. There’s 2 Ways To Buy Your Corporate ID- Logo Apparel: From Screen Printing Shops, Or From Their Source- The Wholesaler
127. Six Closely Guarded Secrets Of The Diamond Industry- Revealed At Last
128. There’s Two “Schools Of Thought” When Dealing With Employee Back Injuries: One Costs You Four Times As Much As The Other – For Inferior Results. Which Do You Prefer?
129. Four Quick Questions Will Reveal Any Chiropractor’s Operating Philosophy. Ask Them, And Save Money
130. If You Have At Least $10,000, You Absolutely Need A Swiss Bank Account
131. Of Course You’ve Heard Of Laser Vision Correction. But Have You Heard Of AFFORDABLE Laser Vision Correction?
132. 8,448 Locations Can’t Be Wrong: Dynamo Tables Make More Money
133. It Sounds Like Hype But It’s True – Webshipper Saves A Bare Minimum Of 25% Off Of The Lowest Rate FedEx Offers ? For FedEx Shipping
134. The Only Thing We’ve Left Off (Product) Is The Ridiculous Price
135. If You’re Planning On Spending $2,500 On A Diamond Engagement Ring, I’ll Send You Home With Either A Ring Worth $4,100, or $1,000 Cash Still In Your Pocket
136. How Much Should You Pay For A Good Pair Of Binoculars?
137. You’ve Got The Ugliest Kids I’ve Ever Seen In My Life (That’s What They’ll Say If You Get Caught Using The Wrong Photographer)
138. If You Think Mutual Fund Investing Is A No-Brainer, You Quite Possibly ARE A No-Brainer
139. The Three Most Dangerous Words You Could Say To Your Doctor During Diagnosis: You’re The Expert.
140. Something You Probably Didn’t Know About Rolex Watches.
141. Now Buy A Ford F-150 Pickup With The Payment Of A Ranger
142. What Never To Drink On An Airplane
143. What The Eye Surgeons Don’t Want You To Know
144. Fly First Class For the Price of Coach
145. How To Make Money in a Bear Market
146. Become Immune From Cancer – Even If It Runs In Your Family
147. How To Leave Cash To Your Heirs and Guarantee They Don’t Squander Your Legacy
148. What Nobody Ever Tells You About X.
149. Dead Doctors Don’t Lie
150. Why Settle For Peanuts, When You Can Eat Like an Elephant!
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