How To Choose Colors on your Website That Will Attract More Readers

Do you like to use color as a marketing tool? Colors play a key role in motivating people, and you are most likely using it in more areas than just your landing pages. Your signature colors have most likely spread into all aspects of your business from your website to your business cards, and have become synonymous with your brand. But did you know that color does more than motivate people, for some it can also send an unintentional, non-verbal message.  Color stimulates emotions such as excitement, anger, peacefulness, confidence, etc.   Take a look through the list below, and see what your colors are communicating to your readers.

 

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BLUE

Authority, dignity, security, faithfulness

Positives: implies fiscal responsibility and security. Blue is universally popular.

Negatives: because it is popular it is also over used.

Blue is a great color, and not surprisingly you see it everywhere. For instance Microsoft has perfected different shades of blue to use throughout their entire business from their logo to the Window’s background on your computer. What about credit card companies? I can think of two credit card companies that use blue right off the bat as their signature color: Visa and Chase. So, as you can see blue is very popular and often associated with success. But, it runs the risk of making you appear boring, so if you commit to that color, be sure to switch it up a bit by using a different tone or shade.

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RED

Aggression, passion, strength, vitality

Positives: great for accents and boldness, stimulates appetites

Negatives: is associated with debt.

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YELLOW

Positivity, optimism and sunshine.

Positives: appeals to intellectuals and is excellent as an accent color.

Negatives: Too much can be distracting and can be hard to read.

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ORANGE

Fun, cheeriness, warm exuberance.

Positives: use orange to highlight information in graphs and on charts.

Negatives: Can easily be overused

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GREEN

Tranquility, health, freshness.

Positives: its deep tones convey status and wealth; its pale tones are soothing.

Negatives: you must pick a good complementary color as green does not stand on its own well.

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BROWN

Utility, earthliness, woodsy, and subtle richness.

Positives: UPS has helped this color be recognized as one of dependability.

Negatives: it signifies less important items in documents and can be lost when used with more vibrant colors.

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WHITE

purity, truthfulness, contemporary and refined.

Positives: it enlivens dark colors and can be refreshing.

Negatives: it can be looked at as sterile or boring.

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GRAY

somberness, authority, practicality, and a corporate mentality.

Positives: it is always right for conservative audiences.

Negatives: can get lost if other colors are used.   does not grab attention readily.

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BLACK

seriousness, distinctiveness, boldness, and classic.

Positives: it creates drama and is often a fine background color.

Negatives: can easily be overused making your website look dark and unwelcoming

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PINK

femininity, innocence, softness, health.

Positives: majority of women connect. Best with flowers, weddings, clothing, intimate apparel, etc.

Negatives: Men don’t connect well with pink typically, not the best choice for a masculine oriented site.

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PURPLE

sophistication, spirituality, costliness, royalty and mystery.

Positives: right for upscale and artistic audiences.

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If you are looking to create a fresh look on your blog, take a look at your color scheme.   Focus on emotions you are looking to attract, and see if your colors are reinforcing that message.   If they don’t match, consider creating a test landing page with a new color scheme and test to see if it converts better.

 

 

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